Circular economy meets net zero: a value chain model for resource retention
Jul 27, 2026
·
1 min read

Abstract
A walkthrough of the Net Zero Circular Value Chain Model, showing how circular practices across the 10R resource retention loops can be coupled with life-cycle emissions tracking, renewable energy use, and carbon-neutral design.
Date
Jul 27, 2026 12:00 AM
Location
Video explainer
Published in Business Strategy and the Environment.

Authors
Dr. Muhammad Ikram
(he/him)
Professor of Strategy & Sustainability
Dr. Muhammad Ikram is a Professor of Strategy and Sustainability at the School of Business
Administration, Al Akhawayn University in Ifrane, Morocco. He has been recognized among the
world’s top 2% of scientists by Stanford University and is a Certified Management and Business
Educator (CMBE) of the Chartered Association of Business Schools, UK. He holds a PhD in
Management Science and Engineering and previously served as a postdoctoral researcher at
Shenzhen University. Dr. Ikram has published more than 70+ research articles in leading journals
and has reviewed over 500 articles for more than 200 journals. His research focuses on
sustainability, corporate social responsibility, environmental management, circular economy,
sustainable development goals, decision support systems, and green supply chain management.