Transition toward green economy: Technological Innovation's role in the fashion industry

The consumption of unsustainable fashion and wasteful practices have recently attracted significant attention in practice and academia. The global fashion industry is expected to grow from $1.5 trillion in 2020 to approximately $2.25 trillion by 2025, indicating a continuous growth in demand. New technological developments are used to transition to a green economy and to promote an environmentally conscious fashion movement. Technology may seem counterintuitive, but becoming more sustainable is crucial for fashion, which is often an accelerant of waste. Sustainable fashion technologies significantly impact waste reduction through materials, products, and consumer experiences. Material changes made by environmentally conscious businesses improve longevity and reduce resource consumption. Fashion startup managers can use the proposed model to gain a deeper understanding of how technological innovations help achieve a successfully sustainable fashion, while simultaneously improving sustainability practices.

Current Opinion in Green and Sustainable Chemistry, 37, 100657