Emerging Markets

Environmental, Social and Governance (ESG) Performance and Financial Outcomes in the Middle East and Africa (MEA) Region: A Novel Decision Support Framework featured image
ESG

Environmental, Social and Governance (ESG) Performance and Financial Outcomes in the Middle East and Africa (MEA) Region: A Novel Decision Support Framework

The global landscape of sustainability challenges has become increasingly complex, characterized by varying regulatory frameworks and market maturity across different nations. The …

muhammad-ikram
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A promise or paradox? Assessing corporate social responsibility and green marketing's impact on electronic word of mouth in emerging markets featured image
Corporate Social Responsibility

A promise or paradox? Assessing corporate social responsibility and green marketing's impact on electronic word of mouth in emerging markets

As environmental awareness increasingly shapes consumer behavior, green marketing has emerged as a strategic tool for strengthening electronic word-of-mouth (eWOM) and brand …

muhammad-ikram
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Do sustainability innovation and firm competitiveness help improve firm performance? Evidence from the SME sector in Vietnam featured image
Sustainability Innovation

Do sustainability innovation and firm competitiveness help improve firm performance? Evidence from the SME sector in Vietnam

This study unfolds the nexus between sustainability innovation, firm performance of small- and medium-sized enterprises (SMEs) by exploring the mediating role of firm …

thanh-tiep-le
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