As environmental awareness increasingly shapes consumer behavior, green marketing has emerged as a strategic tool for strengthening electronic word-of-mouth (eWOM) and brand …
Purpose This research aims to explore how policymakers manage the information and communication of green behavior on social platforms to support their growth in corporate social …
For the purpose of paving the way for reducing environmental pollution globally, adapting green energy to people’s lives in more areas is seen as a good solution. The strategic …
One of the contributions of digitalization to cyclical change is the adoption of Omnichannel Marketing (OM) as a new marketing strategy for brands. In this research, we examined …
This study aims to develop a framework that enables green marketing practices to regulate the performance evaluation criteria (GFBPC) of consumers and green furniture brands in the …